Physician and Online Health Coach Photoshoot
Personal Branding Photoshoot
HEALTHY LIVING WITH DR. D
Introduction
When Ayim reached out, he was working with a web design team to launch an online course. They had developed his brand and were looking for brand photos to add to his website for Healthy Living with Dr. D.
Ayim is a physician with twenty years of experience in the emergency department at a local hospital here in NYC. Over the years, he saw a need for families to feel confident and take control in moments of panic. In the branding questionnaire we used to prepare for the photoshoot, he wrote that his idea client was: “Caregivers who struggle with juggling the responsibilities of taking care of a sick child while managing their other life responsibilities. They don't know what to do, when to worry, who to talk to, or when to the go to the ER or their doctor.”
Our Process
For this photoshoot, we took photos at his relative’s house. The main rooms we used was the kitchen to showcase the at-home health aspect, and the living room to add more relaxed photos into the mix. We also transformed the living room and Ayim hooked up some medical documents to simulate a presentation. We also made sure to get some standard headshots against a white wall that him and his team could use on a variety of promotional materials.
Photoshoot Aesthetic: Warm, Fun, Professional
Photoshoot Location: House in New Jersey
Photography Results
Ayim was able to use his branding photos for his online course, his website, and his social media.
Kind Words
“I had a great photoshoot with Adeline. Her process of understanding my brand was thorough and thought provoking. On the day of our shoot, she and her team were professional, arrived on time, and ensured that the location looked great before and after we were done. But it was during the shoot that I was most impressed. Adeline was genuinely interested in getting the photos that were important to me. I had an image in my mind and she had a ton of ideas. In the end, the final project captures exactly what I could not explain but had imagined. I highly recommend working with her. The photos will give your brand the professional touch and personal flair that it needs.”
